Ebonyians Spoil for War with Globacom… Over Image Damage… Give Conditions for Peace

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Some concerned Ebonyi State indigenes on Thursday 28th April, 2019 filed a petition to the Chief Executive Officer of Glo Network Service, Chief Mike Adenuga accusing his company of battering the image of the state in their advert tagged “Glo Oga Sim.
The concerned persons asked the Glo company network provider Chief Executive to without further delay take down a video advert of ” Glo Oga Sim” from all his company’s platforms and stop further airing of the advert on any media channels.
They further asked the company to within two (2)weeks tender unreserved apology to the government and people of Ebonyi State, and urged stakeholders and entire Ebonyians to join force to ensure the battered image is restored in the mind of the people who had been earlier fed with erroneous perception about the environmental state of the area.
According to a letter filled by Richard Inya, Chris Nnanna Ogba, Onu Innocent Chidi and other concerned Ebonyians and made available by Mr. Chris Nnanna Ogba JP, the part read thus:
Petition:”May we draw your attention to one of your company’s adverts titled “GLO OGA SIM: the unrivaled Big Boss of Data, featuring Lagbaja” which has been running on various media platforms including major T.V channels in Nigeria.
“Let us quickly point out that the manner in which part of your advert portrayed the city of Abakaliki, the capital of Ebonyi State is disrespectful, humiliating, and deeply offensive, and does not in any way represent what the city is or look like.
“No matter what the advert was designed to convey, we believe it has been marred by its dangerous message which clearly promotes the unusual fallacy that had stereotyped Abakaliki as a city of poverty stricken, downtrodden, timid, and helpless people living in under developed, unhealthy and shabby environment while your company and some other persons may see it as just an advert, and while some people may dismiss our observation as irrelevant and noise issue, what we see is harmful message and serious insult on the people of Ebonyi state.
“By airing this advert, you are marketing your products, while demarketing Ebonyi State and its people, thereby, undermining in splits of seconds the developmental efforts of both the government and our people over the years.
“This particular advert has also become a serious source of emotional and psychological trauma to us every time we get to watch it and we believe that a lot of our people feel the same way.
“Abakaliki is the capital city of Ebonyi state, a state considered the fastest growing state in Nigeria with over 5 million citizens scattered across the globe including professors, top political leaders, international business men, doctors, engineers, top religious leaders, lawyers, and other hard working citizens in different fields of life, most of whom are your loyal costumers spending thousands of naira on your network, and it beats our imagination why your company chose to portray them in this ugly manner.
“For a well respected company like GLobacom, whose vision is about the “people” and whose aspiration is to build Africa’s biggest and best telecommunication network, this particular advert represent a new low for your company and it goes further to expose a careless attitude of insensitivity and inability to pay serious attention to details.
However, the group made three requests among, “immediate take down of the advert in all the company media platforms, that the company should stop airing the advert, as well as tender an apology to the state government and the entire people of the state.
“Please be informed that we are prepared to boycott all your products and as well encourage other citizens to do same in protest for this act of humiliation. We shall also mobilize a host of other citizens to carry out both online and offline protest if your company fails to meet all our demands within two weeks from the date of this letter.
Meanwhile, the group charged the network company to delegate a team to visit Abakaliki, a town projected in their advert as there is no part of the city with the dented picture.
“You may wish to delegate a team from your organization to visit Abakaliki to see how it looks, for apparently there was no such activity before that production.
They, therefore, appealed to office of the state Governor, Ebonyi Youth Assembly, State Commissioner for Information, all political office holders in both state and national levels as well as, concerned agencies including Nigeria Communication Commission, Federal Ministry of Information, Facebook community, twitter Inc., Google Inc., AIT, NTA, Channel television and Advertising Practitioners Council of Nigeria to task the network provider to drop the advert.

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