MARKETING STRATEGIES TO BOOST SALES IN YOUR BUSINESS; The business environment may have moved from the offline environment to the online environment, but it is only a neophyte in business that will abandon offline strategies that can boost businesses that have a presence both online and offline.
There are many offline marketing strategies that can be deployed to increase customer awareness and boost business. We have listed just seven. Check them out.
RUN NEWSPAPER ADS
Running newspaper ads might seem old school, but it is one strategy businesses should employ to boost their sales. Before the emergence of the internet, there was a newspaper.
Here is how newspaper ads can boost sales. Close to 85 percent of individuals still read newspapers, and have newspapers delivered to their homes or businesses in spite of the spread of electronic media and social media. The consequence of this is that once ads are run on newspapers, about eight in ten people will be able to see the ads.
USE BILLBOARDS, POSTERS, AND FLYERS
You see them on your way to work. You see them in malls, salons and on the walls of your streets. They are bold, bright, and they bear all the information the company intends to pass across.
They are billboards, posters, and flyers. Flyers are smaller and portable; hence, they can be placed in different locations on counters, in handbags or on shelves. Posters are larger in size and can be found on notice boards or walls while billboards are larger and more vivid, but all can be used as effective marketing tools to boost sales.
Telemarketing is the process of marketing goods and services using telephone calls.
No matter how annoying and disturbing these ‘unsolicited’ telephone calls from businesses are, ninety percent of the time they have proven to be effective.
As a growing business and as an old one, telemarketing can be used to reach out to old customers, new customers and even get the attention of entirely new customers. With more customers come more sales.
ORGANIZE SHOWS AND DEMONSTRATIONS
One of the best ways to get the attention of potential customers and to re-awaken the interest of old ones is through the use of shows and demonstrations. Shows or product demonstrations can be used to introduce new products, they may involve lots of activities, like dancing, singing and many more. Whatever the role, the goal should be aimed at boosting sales.
This offline marketing strategy might be expensive, but it is very effective. An endorsement is a process of giving a product to prominent individuals, either sports stars, celebrities, or other notable personalities for marketing purposes.
An endorsement is very effective because the company can leverage the fan base or the fan following of the figure to get new customers and consequently boost sales.
TRY SPONSORING EVENTS
One of the advantages a business can gain from sponsoring or partnering with event organizers is that they get the chance to make their brands more visible.
Depending on the terms of the sponsorship and partnership, brands can display their products, give them out as free or display their brand presence. As usual, more customers equal more sales.
USE BRANDED MERCHANDISE
Everybody uses a mug. Everyone loves an umbrella when it rains and who wouldn’t appreciate a t-shirt. If all the items listed above have the brands of a business imprinted on them, it can be a tool useful for boosting sales and encouraging customer loyalty. Companies can use branded merchandise as a marketing tool. It works like magic.